Pinktober Update: Komen Embarrasses Self in Hotel Lounge
Published at: 09:10 pm - Wednesday October 29 2014
Recently, Komen demonstrated the lengths to which it will go to sign up new corporate partners. Miffed at the reaction to its recent partnership with oil-drilling and fracking corporation, Baker Hughes, the iconic Komen logo was seen last Sunday night in a Pittsburgh hotel lounge, showing some leg to a prospective new partner. Earlier that […]
Posted in: Fighting the Pink Peril by Kathi breast cancer awareness month, cause marketing, corporate sharks, Komen, Pinktober, pinkwashing
How to Exploit Breast Cancer, One Blogger at a Time
Published at: 11:10 am - Saturday October 11 2014
Flying Monkeys I got an email last evening from a woman who said she was from one of the more venerable online news sources, one that used to be in print. She said she was a senior editor who was “working on a piece about what you shouldn’t say to a breast cancer patient, and I […]
Posted in: Attitude, Diagnosis, Recurrence, Screening, Fighting the Pink Peril by Kathi blogging, breast cancer, breast cancer awareness month, pinksploitation, social media