Pinktober Update: Komen Embarrasses Self in Hotel Lounge

Recently, Komen demonstrated the lengths to which it will go to sign up new corporate partners. Miffed at the reaction to its recent partnership with oil-drilling and fracking corporation, Baker Hughes, the iconic Komen logo was seen last Sunday night in a Pittsburgh hotel lounge, showing some leg to a prospective new partner. Earlier that […]

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Posted in: Fighting the Pink Peril by Kathi 4 Comments breast cancer awareness month, cause marketing, corporate sharks, Komen, Pinktober, pinkwashing

How to Exploit Breast Cancer, One Blogger at a Time

Flying Monkeys I got an email last evening from a woman who said she was from one of the more venerable online news sources, one that used to be in print. She said she was a senior editor who was “working on a piece about what you shouldn’t say to a breast cancer patient, and I […]

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Posted in: Attitude, Diagnosis, Recurrence, Screening, Fighting the Pink Peril by Kathi 23 Comments blogging, breast cancer, breast cancer awareness month, pinksploitation, social media